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The Ultimate Guide to Designing Custom Stickers for Your Business

Ariel Luy


Jul 02, 23

The Ultimate Guide to Designing Custom Stickers for Your Business

Welcome to Sticker and Co's ultimate guide to designing custom stickers for your business! As an e-commerce website specializing in high-quality sticker designs, custom stickers, and photo stickers, we understand the importance of creating eye-catching and quality designs that help your brand stand out. In this guide, we will share our tips and insights to help you create stunning custom stickers that not only capture attention but also boost your business. So let's dive in and discuss printing stickers for your business!

Understand Your Brand Identity:

Before embarking on the sticker design process and sticker printing, it's crucial to have a clear understanding of your brand identity. A brand identity asks questions like: What values does your business represent? What emotions do you want to evoke in your customers? What vibe do you want your company to represent? Who does my company speak to? By answering these questions and defining your brand's personality, colors, and overall style, you can help create guidelines for your custom stickers that will align seamlessly with your brand image.

Define Your Goals:

Set clear objectives for your custom stickers. Do you want to promote a specific product or service? Increase brand awareness? Drive website traffic? Knowing your goals will help you focus your design and messaging accordingly. Having a purpose before your print stickers will help optimize your creations and offer you the most opportunities. Many companies desire to create stickers to build brand awareness and increase in marketing of their company. Some companies will create stickers for events or anniversaries to commemorate a big moment in the company’s history. Just remember that stickers have the potential to reach a broad audience and act as mobile advertisements for your brand, so sometimes just sharing your logo is best!

Choose the Right Shape and Size:

Sticker shape and size play a significant role in capturing attention and making a lasting impression. Consider the placement options for your stickers and choose a shape that complements your design and aligns with your brand. Whether it's classic circles, squares, or kiss-cut shapes, selecting the right size and shape is crucial for maximum visual impact.

Here at Sticker & Co, we offer a variety of shapes. As a custom sticker business, our most popular shape is the square and all our quadrilateral shapes offer either a rounded or corner edge finish. However, we recommend all our shapes such as our Circle, Rectangle or Oval Shape, since different logos may look better in different Sticker templates. 

Our stickers come in two materials: High-quality waterproof vinyl stickers and removable vinyl stickers. For the finish of the sticker, you can choose from either a glossy or matte finish. All of our stickers are perfect for small businesses since our stickers are small batch and range from 10 as a minimum to 500 as the max. Since they are small batch, you could also use our stickers for personal use!

Design Tips:

To create visually appealing custom stickers, here are a few design elements to consider:

First, consider the color palette. Choose colors that harmonize with your brand identity and evoke the desired emotions. Use a mix of complementary colors to create contrast and make your stickers visually striking. Look into color psychology to help logo appeal to your target audience or desired intention. For example, red is strongest color that evokes the most emotions such as excitement, passion, danger, and action. If you are a motorbike or adventure company, red will be a color to include in your design.

Next, consider typography. Select fonts that reflect your brand's personality and are easy to read. Experiment with various font styles, sizes, and weights to create hierarchy and emphasize key messages. Remember to keep the size of your sticker in mind. With stickers that are 1 or 2 inches, more detailed and fanciful fonts may be hard to read.

Finally, choose your imagery and graphics carefully. Incorporate eye-catching visuals, such as your logo or unique illustrations, that resonate with your target audience. Ensure that the images are high-resolution for crisp printing quality. When you are uploading your overal graphic, make sure the logo fits entirely in the sticker and there is no white or undesired background showing.

Quality Printing and Materials:

Choosing a reputable printing service is crucial to ensure the highest quality stickers. At Sticker and Co, we offer premium printing options and a variety of durable materials to suit your specific needs. Our waterproof stickers are made of high quality vinyl that are wash-safe and won’t fade over time. Many stickers will fade or disintegrate when coming in contact with soap or the dishwasher, but our stickers are build to last. We also create temporary stickers for those who want to create a fun design, but don’t want their sticker to last forever and leave behind sticky residue.

Distribute and Promote:

Once your custom stickers are ready, it's time to distribute and promote them strategically. Consider using the finished product as giveaways at events, including them in packaging, or collaborating with other businesses for cross-promotion. Additionally, leverage your online presence by sharing sticker images on social media platforms and encouraging customers to share photos of their stickers in action. Many small businesses or coffee shops will have piles of stickers at their checkout counter and sell them for a low price or for free to encourage customers to use and share their design on waterbottles, laptops, and notebooks.


Designing custom stickers is an exciting opportunity to elevate your brand and connect with your audience in a unique and memorable way. Here at Sticker and Co, our goal is to help small businesses elevate their marketing strategy and bring awareness to their brand is a fun and exciting way. Stickers bring joy and are a great way to get your company or idea on a wider scale! So what are you waiting for? Head to and customize your first custom sticker for your business today.

Ariel Luy

Hey, I'm Ariel and I am the Content and Social Media Manager at Name Bubbles! I’ve gotten the opportunity to create Reels, manage our social media pages, and write blog posts since I’ve joined in 2022. I graduated from Liberty University in 2021 w...

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